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Product development — also called new product management — is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. Product development includes a product’s entire journey — from the initial idea to after its market release.

• Product development frameworks
• Product development plan
• Stages of new product development
• Product technical design and product roadmap
• Test marketing or market testing
• Market entry and commercialization